5 positive aspects of 3D technology and 5 negative aspects

5 positives are:

·         Helps the production companies gain more profit to make more films

·         They can charge bigger prices because the rise in technology is exciting so wider audiences would want to try it

·         The rise in 2.0 makes it cheaper to film a movie so the rise in 3D make the profit more advanced

3d a visual experience, audiences would love to see a movie look realistic, and if it’s an animation, the large group of family audiences would love it. Also 3D combats piracy as you can’t download it on the internet as its 3D.

‘ For a long time, people have opted to download movies and watch them at their own convenience but with all the hype and added advantages associated with 3D movies, it is highly estimated that the number of downloads will considerably go down as more people will opt to fill theatre rooms and experience the beauty of the same, first hand.’   3D MoviesFinder.com

·         Many people are buying 3D televisions so they can watch live football, this way they save money, also many pubs are buying 3D televisions to try and boost their punters.

·         Also cinemas and studios are also re-releasing the old hit movies like Dirty Dancing back to cinemas, this is to try and lure the older audiences to the cinema to give them a chance to see the films they used to love.

5 negatives are:

·         The rise in prices just after the recession, make going to see a 3D film more harder as its too expensive so then they either don’t go to see the 3D one, instead the 2D one, or they just buy the piracy copy

Matt Bochenski
Editor, Littlewhitelies.co.uk
‘Studios are desperate for 3D to work, as are cinemas.’

·         Film4 being one of the biggest British production companies, still can’t get into the group of new technology, as they simply don’t have the budget, and has not yet made a 3D movie, but Channel4 has but it’s only a small scale movie.

‘So far this year, US ticket sales are running 20% behind where they were in the first quarter of 2010’

Dominic Rushe in New York

The Observer, Sunday 20 March 2011

• Article history

·         Studios and cinemas know that they are on the downfall as they’re audiences are not responding to the rise in ticket sales and at the moment there audience hasn’t disappeared but is disappearing.

‘while their audiences aren't disappearing, they're certainly dispersing.’ Matt Bochenski
Editor, Littlewhitelies.co.uk The Guardian.

·         Also through new technology like the 3D movies, they are losing their older audiences like 45+, as the new technology would mostly confuse them, also statistics show that older generations take up a being amount of the population,  rather than the 3D’s target audience which is younger people.

·         Many people dislike the idea with wearing glasses in the dark, and what about people who wear prescribed glasses, what they going to do slip them over there prescribed glasses ?

“Brandon Gray, founder of film-industry website Box Office Mojo, says there will be more of this to come. "For all the boosterism, 3D isn't ready for primetime," he says. "It's still watching movies wearing sunglasses in the dark. Come back when you've got that sorted out."